I’ve been looking over the sales figures for Marvel, and I have to admit, I’ve been wrong about the sales power of sexy.
Right now, there’s a scantily clad sales machine with slender hips, massive torso, clad in a loin cloth skirt and very very little else. This semi naked sales machine has doubled, and I mean DOUBLED the sales figures of one of the tie in comics.
This sales bombshell is none other than….
Oh that chest and those legs and that tiny skirt
The Incredibly Sexy Hulk.
World War Hulk is #1 on the comic book box office, and the Hulk’s impact on the Heroes for Hire franchise has not been missed.
08/06 Heroes for Hire #01 84,006
09/06 Heroes for Hire #02 66,949 (-20.3%)
10/06 Heroes for Hire #03 60,770 ( -9.2%)
11/06 Heroes for Hire #04 38,070 (-37.4%)
12/06 Heroes for Hire #05 31,318 (-17.7%)
01/07 Heroes for Hire #06 27,513 (-12.1%)
02/07 Heroes for Hire #07 24,476 (-11.0%)
03/07 Heroes for Hire #08 22,563 ( -7.8%)
04/07 Heroes for Hire #09 21,444 ( -5.0%)
06/07 Heroes for Hire #10 -20,503
06/07 Heroes for Hire #11 41,298 WWH related
06/07 Heroes for Hire #12 41,229 WWH related
09/07 Heroes for Hire #13 40,086 WWH related
00/07 Heroes for Hire #14 Part 4 of WWH content
00/07 Heroes for Hire #14 Part 5 of WWH storyline
You want to sell comics in this modern day market place? Strip down one of the big boys and put him in the crossovers.
Half Naked Hulk sells comics. Big bulging semi-naked men sell comics. It’s just economics, so DC, pants those eras, buff those pecs and show me some Batmanflesh for that sales bonanza.
It’s what the market wants isn’t it?
