June 27, 2011

One More Insult

It’s this week’s links, and the big story is DC’s explicit confirmation that the “target audience” for their giant relaunch is “men age 18 to 34″. You’ll hear much more from Girl Wonder on this – we are still co-ordinating our response, but this is exactly the sort of problem we face in mainstream comics today. A round-up of good responses:

-thegeekifiedgirl drops some stats and backs them up with a solid argument.
-It’s interesting to look at which books CBR’s readers are actually interested in buying.
-… and Johanna at Comics Worth Reading’s personal take on the new titles from earlier this month also merit a read.
-Maid of Might highlights the fact that this relaunch (like most other relaunches?) was allegedly meant to bring in new readers rather than the same-old gradually shrinking group DC had been catering to for years. She and DC Women Kicking Ass both remember getting male friends and partners into comics.

More on this issue soon. In the mean-time, keep sending in your suggestions for links!


  1. It’s hard not to despair. All those wonderful stories which are so less likely to be told when such an editorial mandate is shaping the debate. All those wonderful readers who’ll be so less tempted to buy into such a daft malecentric universe. All those future consumers and indeed comics which’ll may perhaps never come to be, because some idiot thought that something these wonderful superheroes can only be productively marketed to 49% of the human race.

    Comment by Colin Smith — July 3, 2011 @ 1:48 am

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